Final beverage can illustration design for three flavors of non-alcoholic drinks, featuring illustration of fruit characters and a fun tropical vibe.
Non-Alcoholic Beverage Can Design Character Branding Illustrations
The Brief: To create a psychedelic funky design for three flavors of a nootropic non-alcoholic beverage can packaging design
Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration.
Tools Used: Procreate app, iPad Pro, Photoshop, Illustrator, Apple pencil.
Fun and funky fruit characters hold center stage in this drink can packaging illustration design! Created as part of a brief from Rhythm Studio and Inky Goodness for a packaging design course, these psychedelic fruits announce the trippy and enjoyable flavors of this non-alcoholic herbal supplemental beverage. The brand logo and colors were provided, and I developed the three fruit characters, additional colors to highlight each flavor, and created beverage packaging illustrations that could have broad shelf appeal to the target audience, provide a provocative beverage can design, and be used as stand-alone merchandise for the brand.
Sketch concepts for the three flavors of non-alcoholic beverage cans, each featuring a fun fruit character and illustration.
Blood orange flavor illustration for a beverage can, showing a blood orange character illustration in the trippy psychedelic vibe the client desired.
Blueberry flavor illustration for a beverage can, showing a blueberry character illustration in the trippy psychedelic vibe the client desired.
Lime flavor illustration for a beverage can, featuring a fun lime character illustration in the trippy psychedelic vibe the client desired.
Fun fruit characters, for each flavor, which can be pulled out to be featured on products and merch for sale by the brand.
Fun products featuring the fun fruit characters for the beverage cans, including a mug, tote bag and tshirt.