The final hand-drawn harvest illustration featured on a wine label design, complete with creative foil for the top. The wine packaging illustration shows hand-drawn lettering intertwining with harvest-inspired illustrations for a fun illustrated season package design for this wine brand.
Harvest Wine Label Illustration & Lettering Design
The Brief: To create an Irish harvest seasonal wine label incorporating illustrated lettering and autumn illustrations in the tradition of the Samhain Irish tradition.
Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration. Brief provided by artist Steve Simpson.
Tools Used: Procreate app, iPad Pro, Photoshop, Illustrator, Apple pencil.
The Irish harvest season is called Samhain (pronounced similar to “sow-whun”, like a sow pig), and I was tasked to create an hand-drawn wine label illustration incorporating autumn illustrations and hand-drawn lettering together for a bespoke illustrated wine bottle label packaging design. The brief was set by the talented artist and illustrator Steve Simpson, which I completed as a personal project brief. I started by researching the Irish tradition of Samhain to come up with some iconography and motifs that I might use in the label, including ghosts, turnip jack-o-lanterns, autumn branches, and more. I was inspired by a spooky lettering style, so I drew iterations from that in my own style to create bespoke lettering for the wine name to integrate into the illustrations on the label. Lastly, on the back label I created a fun barcode style so that the barcode became part of the illustration rather than just a utilitarian part of the label. I started this project on paper and drew everything by hand, but afterwards I digitized it and added some vibrant colors to finish it up into a finished hand-drawn wine packaging design.
Some of the sketches and explorations created by hand for a harvest-inspired wine label design, including the hand-drawn lettering and hand-drawn label packaging design.
The final hand-illustrated wine label design after digitizing it and adding vibrant colors, showing details of the hand-lettering and harvest-inspired illustrations.
The back wine label for the wine packaging design, featuring a fun barcode design that becomes part of the design.
Samhain Brew, an Irish harvest seasonal wine label design, shown here featuring hand-drawn lettering and wine label illustration with a ghost, cauldron, and autumn leaves.
The back wine label for the wine packaging design, featuring a fun barcode design that becomes part of the design.
Do you need something like this created for your own business? I am happy to create custom artwork to suit your business, please reach out to discuss. Thanks for checking out my work! ;o)
See more of my work at www.jenniferhines.design.