Stuft Custom-Built Ice Cream Sandwich shop branding, including a hand-drawn logo.
Stuft Ice Cream Sandwich Shop Logo and Branding Illustrations
The Brief: To create fun and playful hand-drawn logo and branding elements for an ice cream sandwich shop.
Role: Illustrator and lettering artist responsible for concept, design, and implementation of all lettering and illustration, as well as design of all branding elements shown.
Tools Used: Procreate app, iPad Pro, Apple pencil for illustration, Photoshop and Illustrator for graphic design.
Stuft Custom-Built Ice Cream Sandwiches is a unique concept shop that features a variety of freshly baked breads and sweets, hand-churned ice cream flavors, and fun toppings and sauces where the customer selects their bread, ice cream to stuft into the middle, and toppings to add the extra stuft to their totally customized hand-built ice cream sandwich. The fun and playfulness of the brand is perfectly suited to hand-drawn lettering, inserting a bit of extra whimsy into the ice cream sandwich idea to appeal to adults and children alike. Hand-drawn branded elements include a logo, tagline, philosophies, and hand-drawn icons and elements to show the various menu options and instructions. Graphic design was also done for the paper wrapping for the sandwiches, signage and wall murals, chalkboard menus, advertisements, postcards and calling cards.
Stuft ice cream sandwich shop branded paper wrap, featuring the hand-drawn logo repeated into a fun colorful pattern.
Calling cards for ice cream shop branding, including hand-drawn logo, tagline, and brand philosophies as a takeaway for customers.
Branded illustrations and mural for ice cream shop, featuring hand-drawn illustrations on the wall and repeat pattern of brand philosophies on wallpaper.
Advertisement for ice cream shop, featuring illustrated tagline and hand-drawn logo.
Branded postcard featuring the hand-drawn logo and instructions for the ice cream shop, with a repeat pattern of the brand illustrations on the reverse.
Stuft ice cream shop branded flyer that shows the hand-drawn brand illustrations and logo.
Stuft ice cream shop branded apron, featuring the illustrated logo and hand-drawn brand philosophies in a repeat pattern on the bottom.
Branded shopping bags for ice cream shop featuring the hand-drawn logo and tagline.
Stickers featuring the various brand philosophies using illustration and hand-drawn lettering for ice cream shop branding.
Sandwich board outside ice cream shop with hand-drawn illustrations with instructions on how to create the perfect stuffed sandwich.
Sign outside ice cream sandwich shop with hand-drawn and illustrated logo.
These illustrations are available for licensing--please reach out to me if you'd like to put these illustrations on your product or share in your social media.
Thanks for checking out my work! ;o)
See more of my work at www.jenniferhines.design.