The final ice cream packaging illustration and design features a hand-drawn logo and hand-lettering for the flavor name, plus a playful illustration of a woman on floating fruit to illustrate the flavor.
Luna Ice Cream Packaging Illustration and Logo Illustration
The Brief: To create an illustrated package design for Luna Creamery and their ice cream flavors.
Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration.
Tools Used: Procreate app, iPad Pro, Photoshop, Apple pencil.
Ice cream packaging can be such fun and so colorful to stand out in the freezer aisle, and this ice cream tub packaging design really leans into the color and evening vibes while keeping the tropical fun. As a personal project, I created a hand-drawn logo for a fictional ice cream company called Luna Creamery. From there, I created an ice cream tub packaging illustration, including hand-drawn lettering for the flavor name, a full lid design including the side rim featuring colors and fruit related to the flavor, and a fully-illustrated ice cream tub image for the main tub. I wanted to combine both a character and highlight the taste and fruit for this flavor. I’d love to create more of these, so please reach out if you have a food brand that needs some hand-drawn packaging.
Sketches for the hand-drawn ice cream packaging design and hand-drawn lettering logo design for Luna Creamery.
Final design for the front of the ice cream packaging for Luna Creamery hand-illustrated flavor illustration for Moonlit Mango & Starfruit Sorbet.
Final design for the ice cream tub packaging illustrations, including the hand-drawn logo on the ice cream tub lid, branded color scheme, and ice cream packaging lid rim design.
The final tubs, featuring the hand-drawn logo for the creamery, the hand-drawn lettering for the flavor names, the custom rim illustration for the ice cream packaging lid, and a fun and vibrant illustration featuring a character and the flavor components on the front.
Do you need something like this created for your own business? I am happy to create custom artwork to suit your business, please reach out to discuss. Thanks for checking out my work! ;o)
See more of my work at www.jenniferhines.design.