Final hot sauce label illustration featuring a cute character with line drawings and an overprint style of vibrant shapes in the background.
Premium Hot Sauce Packaging Label Illustration
The Brief: To create an illustration for a premium hot sauce brand label for a unique hot sauce packaging design
Role: Illustrator responsible for concept, design, and implementation of all lettering and illustration, including color palette. Branding, logo, and dieline provided.
Tools Used: Procreate app, iPad Pro, Photoshop, Illustrator, Apple pencil.
This hot hot hot illustration highlights playfulness of the Rita Lita brand in a fun and colorful way to stand out on the shelf while communicating the brand personality. Created as part of a brief from Wonderkind Co. and Inky Goodness for a packaging design course, this illustration shows this premium hot sauce brand in a new light. The brand logo and packaging dieline were provided, and I developed multiple sketches speaking to the Rita Lita brand history and spicy recipe, finally selecting the one that had the most unique shelf appeal and styling to speak to their target audience. The color palette I selected spoke to the spiciness of the brand but is elevated above the traditional expected palette to look fresh and hot, suitable for this premium product. The final illustration is on a bright background with fun pops of color created as hand-drawn geometric shapes behind an overprint of line drawn elements that show their ingredients and brand personality.
Sketch concepts for the premium hot sauce label design, featuring vibrant patterns and cute characters.
Final label design for the premium hot sauce packaging, shown here in a flat view, to show the illustrations and shapes that bring the brand alive.
Branded colors and fun icons for the brand to use in their other materials and website.
Final label, label on bottles, and color schemes.