Squeaky Clean soap packaging, front view.
Squeaky Clean Soap Packaging featuring Hand-drawn Lettering
Squeaky Clean Soap needed a vintage-inspired packaging to highlight nostalgia and a cheeky sense of humor that included hand-drawn lettering and illustration. Vintage packaging inspiration and mood board was the starting place, with elements drawn from older packaging that spoke to Squeaky Clean’s brand. Several hand-drawn sketches were created of possible directions, and then the chosen sketch was hand-drawn and hand-lettered and inked on paper. A custom hand-drawn pattern was also created to use as an interior wrap for the soap within the sleeve. All the hand-drawn elements were scanned in and vectorized, and colorized using blues and greens to evoke a clean and squeaky mood. The final sleeve was printed on a recycled, lightly speckled beige stock to hearken back to the old vintage packaging we drew inspiration from. This project was definitely a fun way to keep my cheeks clean.
Array of sketches...
The entire development process including initial ideas/brainstorming, vintage inspiration and notes, thumbnails, and final refined sketch before inking.
Inked pieces, and final vectorized label and patterned wrap sheet.
Details of soap packaging.
Detail of soap packaging, unwrapped.
Thanks for checking out my work! ;o)
See more of my work at www.jenniferhines.design.
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